FLIR Systems

FLIR Systems is a Fortune 500 company and developer of life-saving thermal imaging and explosive detection equipment. Our approach started with an engaging and relevant idea; not an advertising idea, but a customer idea.  At its core FLIR isn’t about technology at all; it is a brand that is about people. We shifted the marketing approach from being primarily product-focused to customer-focused. What are their struggles? Challenges? Victories? They take their jobs seriously; so seriously, that it’s not just a job, it’s their life. We developed a comprehensive marketing strategy and campaign that included print and web advertisements, video production, social media development, and trade show presence.

Services Rendered

• Art Direction

• Advertising Design

• Graphic Design

• Environmental Design

• Digital Design